Mixpanel MCP Server

A Model Context Protocol (MCP) server for integrating Mixpanel analytics into AI workflows. This server allows AI assistants like Claude to track events, page views, user signups, and update user profiles in Mixpanel.

Version 2.0.1 Note: Tool names now include the mixpanel_ prefix to prevent namespace collisions with other analytics MCP servers.

Table of Contents

• Features
• Installation
• Quick Start
• Detailed Usage
  • With Claude Desktop
  • With Other MCP Clients
• Tool Reference
• Examples
• Troubleshooting
• Security Notes
• Contributing
• License

Features

• Track custom events in Mixpanel
• Track page views with referrer information
• Track user signups and create user profiles
• Update existing user profiles
• Simple integration with Claude Desktop and other MCP clients

Installation

Prerequisites

• Node.js 16 or higher
• A Mixpanel project token (get one by signing up at Mixpanel)

NPM Installation (Recommended)

# Install globally
npm install -g mixpanel-mcp-server

# Or use directly with npx
npx mixpanel-mcp-server --token YOUR_MIXPANEL_TOKEN

Manual Installation

# Clone the repository
git clone https://github.com/yourusername/mixpanel-mcp-server.git
cd mixpanel-mcp-server

# Install dependencies
npm install

# Run the server
node index.js --token YOUR_MIXPANEL_TOKEN

Quick Start

To start using the Mixpanel MCP server with Claude Desktop:

1. Make sure Claude Desktop is installed on your machine (download from claude.ai/download)

2. Create or edit the Claude Desktop configuration file:

   • macOS: ~/Library/Application Support/Claude/claude_desktop_config.json
   • Windows: %AppData%\Claude\claude_desktop_config.json

3. Add the Mixpanel MCP server configuration:

{
  "mcpServers": {
    "mixpanel-analytics": {
      "command": "npx",
      "args": [
        "-y",
        "mixpanel-mcp-server",
        "--token",
        "YOUR_MIXPANEL_TOKEN"
      ]
    }
  }
}

4. Restart Claude Desktop and start tracking analytics!

Detailed Usage

With Claude Desktop

After setting up the configuration file as shown in the Quick Start section, you can use the Mixpanel analytics capabilities directly in your conversations with Claude.

Examples of prompts you can use:

• "Track a custom event in Mixpanel named 'document_generated' for user 'user123'"
• "Track a page view for the homepage in Mixpanel"
• "Create a new user profile in Mixpanel for John Doe with email john@example.com"
• "Update user profile information in Mixpanel for user 'user123'"

Claude will use the appropriate Mixpanel MCP tool based on your request.

With Other MCP Clients

This server uses the standard Model Context Protocol and can be integrated with any MCP client:

1. Start the server:

   npx mixpanel-mcp-server --token YOUR_MIXPANEL_TOKEN

2. Connect your MCP client to the server using stdio transport

3. The client can discover and use the available tools (mixpanel_track_event, mixpanel_track_pageview, mixpanel_track_signup, mixpanel_set_user_profile)

Tool Reference

The Mixpanel MCP server provides the following tools:

mixpanel_track_event

Tracks a custom event in Mixpanel.

Parameters:

• event_name (string, required): The name of the event to track
• distinct_id (string, optional): User identifier. Defaults to 'anonymous'
• properties (object, optional): Additional properties to track with the event

Example:

{
  "event_name": "button_clicked",
  "distinct_id": "user123",
  "properties": {
    "button_id": "submit_form",
    "page": "checkout"
  }
}

mixpanel_track_pageview

Tracks a page view event in Mixpanel.

Parameters:

• page_name (string, required): The name of the page viewed
• distinct_id (string, optional): User identifier. Defaults to 'anonymous'
• referrer (string, optional): The referring page

Example:

{
  "page_name": "homepage",
  "distinct_id": "user123",
  "referrer": "google.com"
}

mixpanel_track_signup

Tracks a signup event and creates a user profile in Mixpanel.

Parameters:

• user_name (string, required): User's full name
• email (string, required): User's email address
• plan (string, optional): Signup plan. Defaults to 'free'

Example:

{
  "user_name": "John Doe",
  "email": "john@example.com",
  "plan": "premium"
}

mixpanel_set_user_profile

Updates a user's profile properties in Mixpanel.

Parameters:

• distinct_id (string, required): User identifier
• properties (object, required): Profile properties to set

Example:

{
  "distinct_id": "user123",
  "properties": {
    "$name": "John Doe",
    "$email": "john@example.com",
    "plan": "premium",
    "company": "Acme Inc"
  }
}

Examples

Here are some practical examples of using the Mixpanel MCP server with Claude:

Tracking a Button Click

You: Can you track an event in Mixpanel when a user clicks the submit button?

Claude: I'll track that event for you. Let me use the Mixpanel analytics tool.

[Claude uses the mixpanel_track_event tool with appropriate parameters]

Claude: I've successfully tracked the 'button_clicked' event in Mixpanel with the properties you specified.

Creating a User Profile

You: Create a new user profile in Mixpanel for Sarah Johnson who signed up with sarah@example.com on the premium plan.

Claude: I'll create that user profile in Mixpanel.

[Claude uses the mixpanel_track_signup tool with appropriate parameters]

Claude: I've successfully tracked the signup for Sarah Johnson and created a profile in Mixpanel with the premium plan.

Troubleshooting

Common Issues

1. Server not starting:

   • Ensure you've provided a valid Mixpanel token
   • Check that Node.js is installed and is version 16 or higher

2. Claude Desktop not showing Mixpanel tools:

   • Verify your claude_desktop_config.json file syntax
   • Make sure you've restarted Claude Desktop after editing the config
   • Check that the path to the server is correct

3. Events not appearing in Mixpanel:

   • Verify your Mixpanel token is correct
   • Check your Mixpanel project settings to ensure data is being received
   • Events may take a few minutes to appear in the Mixpanel interface

Debug Mode

To run the server in debug mode for more verbose logging:

npx mixpanel-mcp-server --token YOUR_MIXPANEL_TOKEN --debug

Security Notes

• Your Mixpanel token is stored in the Claude Desktop configuration file. Ensure this file has appropriate permissions
• Consider using environment variables for sensitive tokens in production environments
• This server does not implement rate limiting - consider adding additional security measures for production use
• Events are sent directly to Mixpanel's API - review Mixpanel's privacy policy for data handling practices

Contributing

Contributions are welcome! Please feel free to submit a Pull Request.

1. Fork the repository
2. Create your feature branch (git checkout -b feature/amazing-feature)
3. Commit your changes (git commit -m 'Add some amazing feature')
4. Push to the branch (git push origin feature/amazing-feature)
5. Open a Pull Request

License

This project is licensed under the MIT License - see the LICENSE file for details.